Keyword Stuffing is Old School SEO
So you have just built a website and are ready to get ranking with Google? Maybe you have had your site a while and want to re-optimise it? Like a tasty cheese, a good website takes a while to mature.
To rank well, your website or blog must be optimised so the content reads naturally and is high quality.
With that been said, today I am going to discuss with you the biggest No -No in website optimisation - Keyword Stuffing or Spamdexing.
A Little bit Of Recent History On Google Keyword Ranking
Before the introduction of the Panda and Penguin updates, blackhat SEO specialists would frantically stuff websites full of keywords so that the site could be noticed by Google. Here are some of the techniques that these guys used and still use to supposedly get noticed by Google:
- Filling up the meta tag keywords field
- Hiding the keywords lists in the same colour background
- Creating big lists of the best keywords
- Turning sentences into illegible mumbo jumbo by unnecessary repetition of keywords or keyword phrases.
As you can imagine, using this method meant a lot of the content ranking high in Google had become noticeably poor.
Now with the recent Panda and Penguin updates, Google has cracked down and is handing out penalties by de-ranking those that are still using keyword stuffing. Not everyone that does this has been picked up on yet by Google, but I think it will just be a matter of time before some people get a very unfortunate awakening. Suddenly see they are no longer on the front page or anywhere else to be seen in the search results, because they have been spamdexing either intentionally or unintentionally.
In Summary
Let’s be careful to keep content sounding logical with smart placement of keywords and phrases. Avoiding the over use of keywords in a page is wise. A high quality blog article that takes a little longer to get noticed on in Google will be read and appreciated by many. It will gain lots of comments and will be shared to gain backlinks.
Let’s create valuable content!
Looking forward to your feedback
Andrew
Please feel free to contact us if you have any questions or need help to make your business grow.
This post was written by
Andrew , who built his first internet marketing success in 2011 has gone on to build websites, and is committed to helping businesses succeed online. Andrew is constantly utilising the latest internet marketing techniques to help businesses get noticed online.
Here are some of the services that Andrew offers
Word Press Websites, Performance SEO,Graphic Design, Logo Design, Local Ranking Techniques for Search Engines.
February 18th, 2013 at 7:47 pm
So true. I advise clients to infuse the terms related to their industry, in a natural way. It seems that Google is knows these tactics and are making adjustments to make it fair for all.
February 18th, 2013 at 11:14 pm
Thanks for your comment Sir. Your feedback is highly appreciated.
February 20th, 2013 at 6:04 am
Andrew is right. Google has changed the game. It is not enough to have several great keywords anymore. Original and frequent new content is the Key! I stress Originality in your writings to my clients.
SEO has gone from an Art to a Science! Focus on your writing and Pro’s like Andrew will take care of the “Tech” stuff for you!
February 20th, 2013 at 7:56 am
Thanks for your input John. I was just thinking today, with the way things are going, it will be a rare site to see any duplicated content in the top Google rankings at all in the very near future. Cheers Andrew